The British Deer Society (BDS) is the only organisation which works exclusively for the welfare of wild deer throughout the United Kingdom. As a registered charity, the Society provides support and funding for academic research about deer and their relationship with the habitats they occupy. It promotes knowledge and understanding about deer and is the prime source of technical information.
Sprout were engaged to design The British Deer Society's new website working with the web development team at enotions. The result was a fully responsive website showcasing the beautiful photography taken by BDS members whilst offering a comprehensive view into the world of deer across Britain.
Building on the refreshed BDS identity, the site is pinned together by careful considered use of a restricted green colour palette reflecting the Society’s traditional values and modern approach, and strong consistent typography - mirroring the brand's offline appearance.
Consistent use of the brand online further builds awareness of the Society's work, helping to maximise recognition of BDS and accurately conveys their professionalism and expertise. As a major wildlife conservation body, the BDS must present a coherent, high quality image to the many public and private sector organisations they work with. Also, as a charity, it is vital that the BDS image gives their sponsors and supporters confidence in the quality of its work so they can maximise their income.
Photography: R Moon (top banner) & G Trebinski (below)