Horse Racing continues to be the second highest attended sport in the country, and is a fabulous social day or evening out with family and friends. As a result, the role 'online' plays in choosing and booking a day out racing is of paramount importance.
We recently worked with enotions refreshing the website of Salisbury Racecourse - a fantastic racecourse in the heart of the Wiltshire countryside.
The design of the site focused on the 'fun and entertainment' visitors could experience at a raceday. We created a striking visual style with atmospheric imagery and strong messaging to bring each event to life. Whilst Salisbury Racecourse enhance various highlight racedays with live music and family entertainment, they never shift their focus from horseracing being the pulse of their business. Rich, colourful, energetic photography used extensively throughout the site helped underline this vision.
Being creative partners to the fantastic web development team, Enotions, the new website provides a one-stop shop for enjoying your 'day at the races' enabling tickets to be purchased, quickly easily and efficiently, as well as providing all the latest up to date information on the schedule of events.
Nothing compares to actually being there, however we redefined Salisbury Racecourse’s online presence to provide an engaging brand experience. A fully responsive build was essential to engage many different visitors across many different devices.
The website brought the racecourse to life and in doing so, attracted both race-goers and business opportunities in equal measure. The new site gives Salisbury Racecourse the online presence that lives up to the prestige of the event itself, and echoes it's heritage in Horse Racing across the county.