Novitas is a specialist lender for the legal profession. Operating across the UK, they provide innovative and cost effective solution for solicitors and their clients.
Novitas was founded at the start of 2011; created to meet a growing demand for people struggling to fund their legal disputes and thus unable to secure the legal support they needed. Over the last 5 years, Novitas has grown to become of the leading lenders to law firms and their clients, across the UK.
Together, with web development agency Enotions, we have created the last two versions of the Novitas website - the most recent of which is showcased here. We have shaped this latest website to reflect the Novitas proposition - giving it a clear role and purpose in appealing to solicitors and individuals alike.
Impactful, thought-provoking imagery balances the self-assured Novitas Loans identity, crisp typography and ownable colour palette to establish a very premium feeling brand.
As Novitas' business continues to grow, so does the portfolio of products made available to their customers. Each product identity fits the same blueprint, denoted by a colour-coded brand sphere or lozenge partnered by strong photographic imagery and flood of chosen colour from the Novitas palette.
The stable of products all feature different features and benefits, however they all exude the same brand values focused on quality, trust and support.