As designers we always build from the roots up. Our process is simple: understand and define a clear vision and strategy for the project; explore the visual and verbal roots of the big idea; translate these roots into an authentic cohesive brand experience.
Strategy is a crucial first step in the creative development process. A clearly defined strategy serves as a point of reference, a brand blueprint. Without it even good design runs the risk of becoming a hit-or-miss expense.
We work closely alongside our clients to gain the necessary insights that underpin a strategic framework. Through conversations, meetings, workshops and other information-gathering exercises we crystallize key brand principles and define their unique position in the world.
- Brand Positioning
- Brand DNA
- Naming Systems
Whether we’re creating a new brand, or evolving an existing one, our approach to brand development is guided by the same process and principles. Our designers work hand-in-hand with our clients to develop a flexible, adaptable and exciting identity system that encapsulates your brand, differentiates it from your competition, stimulates curiosity and starts a conversation with the audience.
- Identity Systems
- Brand Guidelines
We combine strong visuals, powerful storytelling and best-in-class production to create engaging and memorable brand experiences. Whether we’re architecting a website experience, designing retail packaging or crafting copy for a print campaign, we extend the same set of visual and tonal principles to ensure a cohesive and consistent brand experience. This is where it all comes together.
- Graphic Design
- Design for Print
- Packaging Design
- Website Design / Digital / Mobile
- Exhibition Design